The story has the potential to become a film: After the First World War, a French soldier decides to settle in Serbia for love – and not just in the romantic sense. He falls for a woman called Theresa, as well as for chocolate, which he begins to make himself according to his own recipe and successfully sells. In doing so, he laid the foundation for the ‘Louit’ chocolate factory, later renamed ‘La Cigogna’, which grew steadily through mergers and changed its name several times – from Soko Štark in the 1960s to Atlantic Štark since 2020, after the Croatian Atlantic Grupa food group had acquired the company in 2010.
The portfolio of Štark – the shortened company name – also became more and more diverse over time. In addition to chocolate, such as the nationally renowned Najlepše želje – Serbian for ‘Best Wishes’ – the company produces biscuits and savoury snacks such as peanut flips. For decades, consumers have also been delighted by a chocolate-covered marshmallow-type dessert treat shaped like a banana. The individually flow-wrapped ‘Bananica’ comes in boxes of different quantities. Equally popular is ‘Citro’, a chocolate-coated jelly confection with a lemon or orange flavour, which is also sold in flowpacks and boxes.
A more efficient and flexible solution was needed because partially manual processes were leading to costly bottlenecks in final packaging. With portfolio growth, it should continue to enable high performance and efficient packaging. However, the catch was that the new packaging line had to be up and running in as little as three weeks in order to resume production as quickly as possible. So how to proceed?