Setting up biscuit production for Violeta with packaging solution from Schubert

Violeta is a leading company from Bosnia- Herzegovina that specialises in the production of cosmetics and hygiene products. In 2017, Violeta became aware of Lasta, a baked goods manufacturer based in the same country. Although Lasta had a history of more than 60 years and was known throughout South-Eastern Europe for its sweet pastries, it eventually had to close its doors. Violeta did not see this as an obstacle, but rather as an opportunity and acquired the traditional biscuit producer to gain a foothold in an entirely new industry.

With the exciting acquisition of the company, however, Violeta was quickly confronted with some very big challenges. On the one hand, the company lacked know-how in the field of confectionery, and on the other, Lasta’s former production halls had to be virtually stripped down to their shells to accommodate a modern production facility. The company wanted a provider for the packaging of biscuits and wafers who was not only a leader in the field of line technology and packaging development, but who could also advise them on setting up an entirely new production facility.

Violeta brought packaging specialist Schubert on board at a time when the final characteristics of the products themselves had not yet been determined. The company knew they wanted a packaging line from the Crailsheim-based company that could guarantee great flexibility in the processing of different baked goods, fast format changes, as well as high performance and the handling of large volumes. At the same time, the packaging line had to ensure high mechanical stability to enable long service lives even with heavy-duty utilisation. Creative and technical know-how was also required in the development of the different packaging. And last but not least, semi-skilled operators would need to be able to operate the line just as reliably as skilled workers.