Mission blue sustainability strategy drives growth

Roughly five months have passed since packaging machine manufacturer Schubert presented its Mission Blue sustainability strategy to the public. But years before that, the company had already initiated high investments in sustainability and forward-looking restructuring. Now the changes are beginning to reveal their economic potential.

Seit Jahren stößt das Unternehmen hohe Investitionen in Sachen Nachhaltigkeit an, wie zum Beispiel den klimaneutralen Neubau in Crailsheim.

The high production capacity utilisation the 1,503 Schubert employees have achieved so far in 2022 also confirms that Gerhard Schubert GmbH is doing well with its progressive business strategy. Ralf Schubert, Managing Partner at Schubert, sums up: “We owe this stability most of all to our qualified and highly motivated employees, without whom our continued growth would not be possible.” The family-owned company has always been aware of its social responsibility which, especially in the case of the packaging industry, arises from the great challenges of advocating an intact environment and a future worth living.

Sustainable innovation research: The development of the tog.519 collaborative robot is scheduled to be market-ready in 2022.

Sustainable innovation research: “made in crailsheim”

This is one reason why the R&D budget is the manufacturer’s largest single investment budget, in keeping with a long-standing tradition. Eight to 10 percent of the company’s annual turnover is invested in this key area on a regular basis, totalling some 22 million euros in 2021. Currently, close to 50 employees in R&D are working to secure the family-owned company’s position as a leading manufacturer in the packaging industry and to further strengthen it for a more sustainable future for the entire industry.

Ralf Schubert explains the development focus: “The targeted expansion of our portfolio prioritises the further development of key technologies for the future. Today, digital solutions such as our GS.Gate industrial gateway enable a comprehensive exchange of data between the machine, the customer and us, and are therefore enabling very efficient and more sustainable process optimisation.” This technology can also be used to integrate the Titan digital twin – a 3D model of a Schubert packaging machine that is controlled in real time – and can be extensively tested before new process steps are implemented. The company is also ramping up its research activities in 3D-printed parts manufacturing and robotics technology. AI projects in robotics and image processing are intended to ensure the future viability of Schubert’s systems and to advance the development of the tog.519 collaborative robot to market maturity.

Advances in digital services, such as virtual machine approvals, AR-supported processes and digitally supported commissioning at the customer’s site, have proven their worth and will continue to be a focus in the coming years. Moreover, the establishment of industrial, on-demand 3D-printing processes for additive manufacturing and a consistent focus on sustainable packaging solutions with a strong consulting component strongly favour positive business development.

In May 2022, the packaging machine manufacturer presented its Mission Blue sustainability strategy for the first time.

Mission blue: For people and the environment

For some time now, the company has been setting the course for its comprehensive Mission Blue Sustainability Initiative, which was officially launched at the end of May this year, by consistently developing sustainable, future-proof packaging solutions with and for its customers. Schubert is focusing its actions targeted to climate protection even more strongly than before in four key areas: sustainable corporate management, climate-neutral production, environmentally friendly machinery and services, and sustainable packaging. Marcel Kiessling, Managing Director Sales and Service, explains the initiative’s huge significance as follows: “Four strategic fields of action, four coordinators and behind them the entire Schubert Group – our Mission Blue runs like a common thread through all areas. From personnel and building services to construction and compliance, the coordinators and their teams will put everything to the test and work hard to achieve our goals in their respective fields of action.” Two of the four are to be one of the best employers in Germany and to become climate-neutral in Scope 1 and 2 of the Greenhouse Gas Protocol by the end of 2023. This will be followed by achieving the target of a reduction in Scope 3 emissions. In keeping with these objectives, Schubert is currently expanding its human resources department and has been creating state-of-the-art working conditions to meet the needs of a further 300 employees. A new state-of-the-art assembly hall will represent the largest investment in the company’s history to date.

A family commitment

Further key areas such as job security, reconciling family and career as well as equality and transparency are especially important to the third generation of Schuberts in the family business. For example, human resources expert Franziska Schubert has taken on the function of coordinator for the area of sustainable corporate management as part of Mission Blue. Johannes Schubert is also on board as Managing Director of the Schubert Packaging Systems subsidiary and as a member of the executive management team. Together with Peter Schubert, Assistant to Technical Management, Franziska and Johannes will play leading roles in further shaping a more secure and sustainable future for Schubert, and actively take part in bringing change processes to life.

HighTech free of charge: the Schubert news!

Exciting cases, invitations to web seminars and trade fairs as well as the latest developments in packaging technology - the Schubert News keeps you up to date. Subscribe and never miss an issue again!

More trends & news

Schubert experts Laura Gascho and Michael Graf look at newly developed and sustainable packaging solutions.

Packaging Perspectives – Sustainable packaging from the word go

Sustainable packaging begins long before automation kicks in: Automated packaging processes can only be efficient and cost-effective if the recycling package and the machine itself are perfectly matched to each other. This is the target Schubert has set for itself with its new “Packaging Perspectives” program: Through consulting, packaging development and research, the technology leader aims to actively support its customers on their sustainable journey into the future.


Schubert will be showcasing its sustainable packaging solutions to the Asian market

ProPak Asia is one of the most significant trade fairs for the processing and packaging industry in Asia, and an absolute must for any international machine and line manufacturer. German packaging manufacturer Schubert will also be among the exhibitors. In the Thai metropolis, from 15 to 18 June 2022, the family-owned company from Crailsheim will be providing information on sustainable packaging as well as its cutting-edge automation solutions.