Mission blue sustainability strategy drives growth

The high production capacity utilisation the 1,503 Schubert employees have achieved so far in 2022 also confirms that Gerhard Schubert GmbH is doing well with its progressive business strategy. Ralf Schubert, Managing Partner at Schubert, sums up: “We owe this stability most of all to our qualified and highly motivated employees, without whom our continued growth would not be possible.” The family-owned company has always been aware of its social responsibility which, especially in the case of the packaging industry, arises from the great challenges of advocating an intact environment and a future worth living.

For some time now, the company has been setting the course for its comprehensive Mission Blue Sustainability Initiative, which was officially launched at the end of May this year, by consistently developing sustainable, future-proof packaging solutions with and for its customers. Schubert is focusing its actions targeted to climate protection even more strongly than before in four key areas: sustainable corporate management, climate-neutral production, environmentally friendly machinery and services, and sustainable packaging. Marcel Kiessling, Managing Director Sales and Service, explains the initiative’s huge significance as follows: “Four strategic fields of action, four coordinators and behind them the entire Schubert Group – our Mission Blue runs like a common thread through all areas. From personnel and building services to construction and compliance, the coordinators and their teams will put everything to the test and work hard to achieve our goals in their respective fields of action.” Two of the four are to be one of the best employers in Germany and to become climate-neutral in Scope 1 and 2 of the Greenhouse Gas Protocol by the end of 2023. This will be followed by achieving the target of a reduction in Scope 3 emissions. In keeping with these objectives, Schubert is currently expanding its human resources department and has been creating state-of-the-art working conditions to meet the needs of a further 300 employees. A new state-of-the-art assembly hall will represent the largest investment in the company’s history to date.