Schubert Packaging Systems GmbH

Pursuing innovation with an MIT-certified tool

Schubert-Consulting uses the internationally recognised TRIZ method to systematically solve technical problems and drive innovation. Michael Graf, Director of Consulting, successfully reached level three. In doing so, he earned two certifications: a certificate from the International TRIZ Association (MATRIZ) as well as a certificate from the renowned Massachusetts Institute of Technology (MIT). An initial in-house event dedicated to the innovation method for Schubert designers at the end of May marked the start of knowledge transfer within the Schubert Academy.

The Schubert-Consulting team, a division of Schubert Packaging Systems GmbH, advises international customers from almost all sectors on the packaging process. A few years ago, Michael Graf, Director of Consulting at the Schubert subsidiary, caught wind of the TRIZ method. In 2016, he attended his first seminar, during which the most important basics, as well as the various TRIZ tools, were introduced. Graf believes in the benefits of this innovative method: “It is interesting to see how we can work with our customers and project managers to find creative solutions to seemingly impossible challenges.” He has just successfully completed the third stage of his training and is currently working on an in-house transfer of knowledge within the Schubert Academy. He sees parallels between the TRIZ method and the innovative spirit of company founder Gerhard Schubert. He, too, approached the improvement of packaging automation in a systematic manner.

Michael Graf, Director of Consulting at Schubert Packaging Systems GmbH (bottom row, r) successfully completed TRIZ level three together with participants from companies such as Philips, Siemens, Continental and BMW.

Abstract problems for creative solutions

In the 1940s, Russian scientist Genrikh Altshuller developed the TRIZ method to investigate the nature of inventions. He analysed around 40,000 patents and discovered that inventions follow a certain pattern. As a result, he established 40 inventive principles (IP). These show that innovations can often be brought about by scientific discoveries outside the immediate field of activity. The acronym TRIZ comes from the Russian name “Teoriya resheniya izobretatelskikh zadach”, meaning “theory of inventive problem solving”. The TRIZ method consists of a multitude of tools that are often used in combination. MATRIZ, the international organisation for TRIZ, certifies users in five stages. There are around 90 certified TRIZ Level 3 specialists in German-speaking countries. The contents of the MATRIZ certification courses are coordinated with Dr Sergei Ikovenko’s Systematic Innovation courses at the renowned Massachusetts Institute of Technology (MIT). As a result, graduates of the MATRIZ Level 3 training course (including special seminar) run by Dr Sergei Ikovenko also receive an MIT certificate from Jürgen Jantschgi.

In completing the additional special seminar, Michael Graf, Director of Consulting at Schubert Packaging Systems GmbH, also received the innovation certificate from the Massachusetts Institute of Technology (MIT).